How To Run A Successful Salon In A Down Economy

These economic times are bad. How can your nail salon survive while so many clients are giving up the luxury of a spa experience just to save money. The fact is, a spa experience is not a high dollar expense and is one of the last things a client will cut back on during hard economic times, opting first to cut back on the more expensive luxuries in life and holding on to the more affordable ones.

We at Salon Spa USA believe you can not only survive, but thrive in any economy. The key is the “salon experience”. The total salon atmosphere and experience is important, especially when times get tough. Face it, when do your clients need a total salon experience the most? Answer: when times are tough, or when they need a quick escape from the everyday world. The EXPERIENCE you provide your clients is the difference. You have the ability and the opportunity to really make a difference in peoples lives. Listen to your clients, make them feel special and brighten their day and they will keep coming back for more. When they keep coming back for more, your salon begins to thrive. Ask your clients why they like and enjoy your salon. Ask what you could do for them to make it even more enjoyable for them and put their suggestions into action. THere is an atmosphere in America right now that exudes a lack of hope. Make your salon a sanctuary, a place where your customers can come and forget their troubles, even if it’s just for a short while. Stay small and flexible so that you can still give each and every client the attention and an experience so that they will look forward to their next visit with anticipation.

Keep up with new technologies, new systems and new product lines. In today’s market, and with today’s technologies, new products are introduced very quickly. Stay on top of your industry.

Assess your strengths, focus on them and do what you do best. After all, your goal should be to be the best in your industry.

Some additional things to do that will help any business in good or bad economic times:

Get back to the basics in how you manage and run your business.

Develop and refine (the emphasis on refine) the services you offer.

Continue to develop or hire highly trained employees. They are the backbone of your company.

Closely manage your inventory.

Keep up with changes in your market and industry.

Stay small and refined. Upgrading equipment such as pedicure chairs and salon furniture is much less of a burden if you don’t have a huge amount of equipment to maintain. The key is that you want to be sure that the equipment you do have is top of the line, and maintained in like new conditions.

Ensure that your customer service is not just good, but exceptional.

Over deliver on service. Really pamper your customer and give them more than what they expected.

Stay abreast of health concerns and sanitation and keep your salon SPOTLESS.

Marketing – Offer coupons and specials to your best, favorite and most loyal customers to keep them coming back for more. I guarantee you this is a great way to get referrals from your existing clients.

All in all, stay energetic, positive and happy and you can be assured of a successful salon.

By harley30041

New Showroom, New Website, New Products from Salon Spa USA

New Pedicure Chairs, New Showroom and New Website

Salon Spa USA has just completed the remodeling of our showroom.

The lobby of Salon Spa USA

 

 

 

 

 

 

 

 

 

Salon Spa USA has just completed remodeling our showroom. Located at 6185 Jimmy Carter Blvd. Suite E, Norcross, GA 30071.

Stop by to see our new model pedicure chairs and salon furniture. In honor of our re-Grand Opening, we currently have several sales and promotions that you can take advantage of and save big money on the purchase of pedicure chairs or salon equipment for your nail salon.

Check out our new website: SalonSpaUSA

By harley30041

Welcome to Salon Spa USA

Welcome to Salon Spa USA. In the coming weeks you will find helpful articles for running a successful nail salon as well as links to our main website where you can purchase pedicure chairs and salon furniture directly from our website.

nail salon

9 Ways For Salon Owners To Improve Their Sales

#1 A Clean, Beautiful and Modern Salon

The salon industry is changing. You should keep up with the competition, and create the most peaceful/beautiful spa you possibly can.


#2 Equipment that is state-of-the-art and fully functional.

This means all massage features are operating, whirlpool/ jets in the tub are functioning.

#3 Equipment that is clean and not displaying visible signs of wear.

#4 Give your marketing strategies an overhaul.

Companies who continue their marketing efforts in a tough economy generally will be the only ones still around once the economy bounces back.

#5 Offer fliers and discounts.

#6 Get a web site. If you have a business, then you need a web site!

If you need our help, please contact us via phone or email at 770-729-2993 or email our webmaster at marketing@salonspausa.com.

#7 Add an on-line booking component to your website.

It amazes me how many Vietnamese (a majority of salon owners) do not utilize the internet. Americans prefer to book online as opposed to making appointments over the phone. Collect email address for ads campaigns

#8 Speak in English.

At least when there are English speaking clientele in your shop. If your customers cannot understand you, or there is constant chatter in a language they cannot understand, their comfort level drops dramatically. They think you are talking about them.

#9 The most important thing is to remember that your customers have options.

They’ll go to where they get the best service and the best equipment. The American customer shops on VALUE rather than price. You can charge more if your services, equipment, and smiles are the best.

Salon Spa USA

6185 Jimmy Carter Blvd.
Norcross, Ga 30071
770-729-2993
www.SalonSpaUSA.com

Pedicure Chair Buyers Guide – Or 10 Best Strategies

pedicure chair

The Royal E35 pedicure chair from Salon and Spa USA

Starting a nail salon is a great idea and continues to remain a good business despite today’s changing economic times. However, this type of business requires a substantial start up investment:

 

 

 

 

 

 

 

 

  • You will need a storefront location
  • Business license, insurance, and state and/or local permits
  • Licensed nail technicians and well trained staff
  • A wide variety of nail colors and manicure supplies
  • A menu of salon services
  • Financial-tracking software
  • Furniture and equipment manufactured specifically for nail salons

Furnishing your salon with the proper, high quality equipment is paramount to your success. Here are some tips and advice you need to know before you purchase your pedicure chairs or nail salon furniture and accessories.

Top 10 Pedicure Chair Buyers Guide

1. Deal only with only reputable dealers and manufacturers.

Does the company that you are buying the pedicure chairs from, have a great reputation?

Have you talked with the owner, or the president, of the firm? How do customers rate their products and services?

2. Buy direct

Buy direct from a manufacturer and save money. Buying direct will give you access to support directly from the company. No middle man whatsoever.

3. Money back guarantee

Only buy from companies that offer you a written 30-day money-back guarantee.

4. Parts

Buy from a manufacturer that has a large selection of parts from every pedicure chair that they have ever manufactured in the last 10 years.

5. Longevity

Buy from companies that have been in business for seven years or more. Will they be in business next year?

6. Service department

Have you met and seen the service department, and do they have full-time staff dedicated to service and repair? If not, please beware!

7. Buy quality

Getting a great price for a bad product that will only break down is not a good deal.

Have the manufacturer show you the quality of the product, including all parts?

8. Buy U.S.

Buy American made for superior quality.

9. Trade in program

Do they offer a trade-in program? This can save you hundreds, even thousands of dollars in final price as well as your time and effort in disposing of obsolete equipment.

10. ETL or UL certified products

Make sure they have ETL or UL certified pedicure chairs.

Furnishing a new nail salon can get very expensive very quickly. Salon Spa USA also offers financing which may make the dream of salon ownership a reality for those who may not be able to afford to open a nail salon otherwise.

Please check out Salon Spa USA for the best in quality and service. We are the top selling pedicure chair manufacturer in the Southeast.

Ron Clevenger

Salon and Spa USA
www.SalonSpaUSA.com

By harley30041